Notes, essays, conversations & fragments gathered along the way.

Bitta is the journal arm of Barbitta …a space for thinking aloud.

Here, you’ll find reflections on branding, design, culture, human behaviour, and the quiet details that shape how people feel.

Some entries are short. Some stretch out. Some are inspired by those building culture from the inside.

Others are field notes from streets, signs, books, and moments.

It’s not always polished.
But it’s always intentional.

A fragment of something bigger.

Troy Barbitta 28/5/25 Troy Barbitta 28/5/25

The Brand Was Speaking Before We Were Ready to Listen

There’s a strange moment in any creative process when the thing you’re shaping begins to shape you back.

Troy Barbitta 27/5/25 Troy Barbitta 27/5/25

It’s a city where art and culture aren’t just appreciated...they are solidly baked into the culture.

Troy Barbitta 27/5/25 Troy Barbitta 27/5/25

We all start somewhere. Most of the time, that “somewhere” is kind of shit.

Troy Barbitta 23/5/25 Troy Barbitta 23/5/25

Not always based on function. Not always rational. But always felt.

Troy Barbitta 23/5/25 Troy Barbitta 23/5/25

We often say to clients, if you have nothing to say, don't post.

Troy Barbitta 21/5/25 Troy Barbitta 21/5/25

Can a brand really own a colour? If you asked Cadbury, Tiffany & Co., or Post-it, they’d probably say yes.