Notes, essays, conversations & fragments gathered along the way.
Bitta is the journal arm of Barbitta …a space for thinking aloud.
Here, you’ll find reflections on branding, design, culture, human behaviour, and the quiet details that shape how people feel.
Some entries are short. Some stretch out. Some are inspired by those building culture from the inside.
Others are field notes from streets, signs, books, and moments.
It’s not always polished.
But it’s always intentional.
A fragment of something bigger.
Respect the Building. Why the past belongs in the present.
We love new things. But buildings remember. When designers stop fighting the past and start working with it, something richer emerges — spaces where history, texture, and modern life sit comfortably side by side.
Skeuomorphism: Why the future still sounds like the past
We don’t need camera shutter sounds anymore. Or vinyl crackle. Or buttons that pretend to be physical. And yet… we keep them. Skeuomorphism is design’s comforting lie, a way the future reassures us by sounding like the past.
The Death of the Middle: Branding in the Age of Horseshoe Maximalism
Balance used to be safe. Neutrality used to signal credibility. Today, the middle feels empty. This Field Note explores how brands are responding to a culture that rewards conviction over consensus — and why the future is being designed at the extremes.
Frank Gehry and the Courage to Break the Line
Why Frank Gehry’s wildest ideas outlived the critics who said they’d never work.
Innovation Doesn’t Always Mean ‘New’
The biggest secret in luxury branding? The smartest brands aren’t chasing newness… they’re mastering refinement.
Who Chose These Fonts for Us?
We didn’t pick these default fonts; they were handed to us by engineers with zero interest in aesthetics.
WTF Are Synthetic Audiences?
If you haven’t heard it yet, you will. If you’ve heard it but ignored it, you won’t be able to for long. And if you’re wondering whether we’re going too far...well, we might be.
Dinosaur Designs — A Benchmark for Human Designed
The brand shows how colour, craft and intuition can transform everyday objects into human-made treasures.
Reuniting a Brand With Its Personality
Reuniting a brand with its personality is not about inventing something new — it’s about rediscovering what’s true, relevant, and resonant right now.
Grey Rocking: The Quiet Evolution of Marketing
As marketing noise reaches a saturation point, a quieter movement is emerging…one where neutrality becomes wisdom and tone becomes strategy.
The Art of Not Noticing- When Wayfinding and Placemaking Just Work
There’s a curious thing that happens when wayfinding is done well…you don’t notice it. You simply move without second guessing, without hesitation.
Made You Look, Made You Steal.
TikTok & the world of stolen content or is this now called a remix?
Quiet Cracking: The New Workplace Funk
Quiet Cracking, I can’t help but wonder if there’s a parallel in agency–client relationships.
Enshortification: The Art of Saying More With Less
There’s a new word doing the rounds "enshortification."It’s about cutting things down, it’s about condensing meaning.
The Love Journey of Bot Copy
The arrival of AI writing tools promised to change everything...But after a while, something shifted. The replies started to sound… familiar.
Labubu: When Collective Imagination Speaks Louder
A wide-eyed, snaggle-toothed creature called Labubu — a character that somehow leapt from art toy culture into the global conversation.
Performative Branding in the Age of Scrutiny
Performance isn’t the problem. The problem is when the mask doesn’t hold. Audiences don’t just want the show...they want the truth behind it.
Shapeshifting: From Myth to Modern Brand Strategy
Shapeshifting isn’t just a metaphor…it’s alive in the way brands adapt to shifting markets, platforms, and cultural moods. From heritage icons to digital disruptors, several Australian brands show how to flex and transform without ever losing their core identity.
Vincent Fantauzzo at AGWA
Knowing Vincent Fantauzzo as “the Archibald-winning artist” is one thing. Hearing his raw story…and then standing in front of the work, is something else entirely.
The New Ritual: Healthy Non-Alcoholic Drinks Category
A new wave of non-alcoholic drinks is reshaping the culture of social drinking. Brands like Something & Nothing, Mellows, Dayse, and Mateo are building a parallel drinking culture…one that’s calm-forward, functional, and designed for a reset rather than a blur.