Bitta is the journal arm of Barbitta …a space for thinking aloud.

Here, you’ll find reflections on branding, design, culture, human behaviour, and the quiet details that shape how people feel.

Some entries are short. Some stretch out. Some are inspired by those building culture from the inside.

Others are field notes from streets, signs, books, and moments.

It’s not always polished.
But it’s always intentional.

A fragment of something bigger.