Are We Changing Faster Than We Can Handle?

There’s this quiet tension I keep coming back to...personally, creatively, even socially.

Is the rate of change outpacing our capacity to adapt to it?

Are we evolving...or just scrambling to keep up?

The world we grew up in (Generation X + Millennials) is not the world we now live in.

And I’m not talking about nostalgia. I’m talking about infrastructure. Culture. Work. Time. The speed at which everything now shifts. The constant updates, the endless scroll, the always on pressure to pivot, absorb, respond, reinvent.

It’s thrilling, sure. But also...are we coping?

Because it’s starting to feel like the human part of all of this is lagging. Like we were built for slower systems. Longer loops. More context. And now we’re being asked to function in environments that are rewriting themselves by the day.

In branding and design, I see it clearly.

There's less room for pause, more demand for reaction.

But it’s bigger than work.

Across multiple domains...mental health is a biggie, physical wellbeing, social cohesion, we’re seeing signs of strain. We’re sleeping less. Moving less. Thinking in fragments. Even the way we relate to each other is shifting...texts instead of calls, reactions instead of conversations.

There’s less room for pause, more demand for reaction.

So, is it making us sick?

Maybe not in the traditional sense. But something is off.

And it’s worth asking...just because we can keep up, does that mean we should?

I don’t have the answers. But I do think the most powerful thing we can do right now is pause. Reflect. Reconsider what it means to create, work, and live in a world that never stops changing.


Six Ways to Reclaim Rhythm
For creatives, brands, and anyone feeling the speed fatigue.

001
Reset Your Inputs

If your feeds feel like noise, unfollow. Seek out unexpected inspiration, slower formats (books, documentaries).

002
Make Space for Stillness

Block time for boredom. Walk without your phone. Step away from the scroll. Have a pause between beats.

003
Go Deep, Not Wide
Instead of chasing five ideas, give one idea the space it deserves. Explore it. Stretch it. Build depth. It will always be better.

004
Work in Seasons, Not Sprints

Creativity thrives in cycles. Instead of constant pressure, try project waves - exploration → creation → pause. The best work needs marination.

005
Reconnect to Why

When speed takes over, we often forget what we’re actually building. Step back. Re-read your strategy. Revisit your brand’s origin story and re confirm.

006
Create Before You Consume

Start your day with output, not input. Write, sketch, stretch, get the morning suns rays before you check emails or socials. Even 15 minutes can shift mindset from reactive to intentional.

Troy Barbitta
troy barbitta is addicted to...design + art direction + brand identity + digital + advertising + art + architecture + interiors + product design + spaghetti.
www.barbitta.com.au
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