Notes, essays, conversations & fragments gathered along the way.
Bitta is the journal arm of Barbitta …a space for thinking aloud.
Here, you’ll find reflections on branding, design, culture, human behaviour, and the quiet details that shape how people feel.
Some entries are short. Some stretch out. Some are inspired by those building culture from the inside.
Others are field notes from streets, signs, books, and moments.
It’s not always polished.
But it’s always intentional.
A fragment of something bigger.
The Non-Fungible Token Fade: Reflecting on the NFT Phenomenon
As designers and innovators, it's our responsibility to learn from these early experiments such at NFT’s and heres my thoughts.
Polyworking and the New Creative Economy
A term you may have heard of...you may even being doing it without realising.
A Joy(conomy) Division: Finding Light in a Saturated World
Welcome to the Joy(conomy). Where design meets delight and only works when it’s earned..
More Than Stretchy Pants: How Lululemon Tapped Into the Belonging Economy
Before “community-building” became a checkbox on every brand strategy deck, Lululemon was doing the real work.
When the Product Is the Brand: Has Luxury Said All It Needs To?
In a culture that values connection, energy, distinctiveness...can luxury afford to stay silent?
Are Content Journeys Still Current? What’s Next for Lead Journeys?
The traditional lead journey...awareness, consideration, conversion...feels increasingly out of sync with how people actually behave.
Guy Ritchie’s Style is a Brand
Guy Ritchie’s work is like a brand. Consistency. Tone. A voice. Every choice he makes builds something you recognise, even if you don’t always love it.
Designing with Data…Not for It
We’re surrounded by performance dashboards and metrics and while these tools are useful...they can also lead us into creative autopilot.
The Extreme Self (and the Truth That Hits a Bit Too Hard)
The Extreme Self is one of those books you pick up and instantly wonder...is this a book...or a beautifully designed nervous breakdown?
The Art of Earning It
There’s immense value in climbing from the gutter to the top. That journey, gives you character that no instant promotion could ever offer.
Are We Changing Faster Than We Can Handle?
Is the rate of change outpacing our capacity to adapt to it? Are we evolving...or just scrambling to keep up?
A Brand Is Greater Than the Sum of Its Parts
A great brand isn’t one thing...it’s the orchestration of many things. Thoughtfully shaped. Purposefully connected. Built over time, not in isolation.
Off-Brand: When Obsession Becomes Distraction
Creating your own personal style guide. Not just how you dress. But how you decide.
This May or May Not Be Real
The line between the real and the generated is dissolving and with it “Trust”
140 Ideas and One Garden
140 Artists' Ideas for Planet Earth. A book that is beautifully erratic, experimental and often wild compilation of thoughts.
My Plan B is Plan A
What is Plan B for creatives?
The Brand Was Speaking Before We Were Ready to Listen
There’s a strange moment in any creative process when the thing you’re shaping begins to shape you back.
Barcelona and the Reminder to Celebrate the Makers
It’s a city where art and culture aren’t just appreciated...they are solidly baked into the culture.
Helvetica: The Typeface That Won’t Let Me Go
Helvetica, the documentary by Gary Hustwit exposed was how many iconic brands use Helvetica in thier brandmarks.
Creativity Isn’t a Gift. It’s a Lens You Learn to Sharpen.
We all start somewhere. Most of the time, that “somewhere” is kind of shit.