Notes, essays, conversations & fragments gathered along the way.
Bitta is the journal arm of Barbitta …a space for thinking aloud.
Here, you’ll find reflections on branding, design, culture, human behaviour, and the quiet details that shape how people feel.
Some entries are short. Some stretch out. Some are inspired by those building culture from the inside.
Others are field notes from streets, signs, books, and moments.
It’s not always polished.
But it’s always intentional.
A fragment of something bigger.
Grey Rocking: The Quiet Evolution of Marketing
As marketing noise reaches a saturation point, a quieter movement is emerging…one where neutrality becomes wisdom and tone becomes strategy.
Labubu: When Collective Imagination Speaks Louder
A wide-eyed, snaggle-toothed creature called Labubu — a character that somehow leapt from art toy culture into the global conversation.
Vincent Fantauzzo at AGWA
Knowing Vincent Fantauzzo as “the Archibald-winning artist” is one thing. Hearing his raw story…and then standing in front of the work, is something else entirely.
A Pulse Worth Listening To
The West Australian Pulse 2025 felt sharper, more considered, more complex.
More Than Stretchy Pants: How Lululemon Tapped Into the Belonging Economy
Before “community-building” became a checkbox on every brand strategy deck, Lululemon was doing the real work.
Guy Ritchie’s Style is a Brand
Guy Ritchie’s work is like a brand. Consistency. Tone. A voice. Every choice he makes builds something you recognise, even if you don’t always love it.
The Extreme Self (and the Truth That Hits a Bit Too Hard)
The Extreme Self is one of those books you pick up and instantly wonder...is this a book...or a beautifully designed nervous breakdown?
140 Ideas and One Garden
140 Artists' Ideas for Planet Earth. A book that is beautifully erratic, experimental and often wild compilation of thoughts.
Helvetica: The Typeface That Won’t Let Me Go
Helvetica, the documentary by Gary Hustwit exposed was how many iconic brands use Helvetica in thier brandmarks.