Notes, essays, conversations & fragments gathered along the way.
Bitta is the journal arm of Barbitta …a space for thinking aloud.
Here, you’ll find reflections on branding, design, culture, human behaviour, and the quiet details that shape how people feel.
Some entries are short. Some stretch out. Some are inspired by those building culture from the inside.
Others are field notes from streets, signs, books, and moments.
It’s not always polished.
But it’s always intentional.
A fragment of something bigger.
Frank Gehry and the Courage to Break the Line
Why Frank Gehry’s wildest ideas outlived the critics who said they’d never work.
Who Chose These Fonts for Us?
We didn’t pick these default fonts; they were handed to us by engineers with zero interest in aesthetics.
The New Ritual: Healthy Non-Alcoholic Drinks Category
A new wave of non-alcoholic drinks is reshaping the culture of social drinking. Brands like Something & Nothing, Mellows, Dayse, and Mateo are building a parallel drinking culture…one that’s calm-forward, functional, and designed for a reset rather than a blur.
My Plan B is Plan A
What is Plan B for creatives?
Art Is Dangerous
When art stops making us shift, it can become decoration.
Ideas are like fish
A David Keith Lynch quote about idea’s.